The Award criteria were based on 3 key areas:
a) Mind Share, which indicates a brand's strength inside the minds of the consumers of the respective product category.
b) Market share, which shows a brand's strength in a certain market in terms of consumers' actual buying behaviour.
c) Commitment share, which indicates a brand's strength in encouraging consumers to buy that brand in the future.
In recent years Gloria Jean’s Coffees has rapidly extended its Asian footprint with operating stores now located in 12 key Asian markets including China, Japan, South Korea, Vietnam, Philippines, Taiwan, Singapore, Thailand, Malaysia, Brunei, Macau, India and Cambodia. As such, Gloria Jean’s Coffees has been instrumental in establishing the coffee culture in Asia, home to some of the prominent tea markets.
Sharing at the event, Mr. Tony White, International GM of Gloria Jean’s Coffees International, said “It is with a great sense of pride that we have accepted this honour of being awarded Asia’s Best Brand. It reflects the commitment from both our local partners and our global team, who are constantly striving to serve the best hand-crafted beverages to every guest every time, with a locally-inspired & complimentary Asian-fusion food range, in a vibrant & trendy coffee house environment. The award, as a result, is a true reflection of love and respect from our guests for the brand in Asia. We would like to take this opportunity to thank all of our guests for their support and belief in Gloria Jean’s Coffees.”
Asia has been one of the key regions in the global development strategy of Gloria Jean’s Coffees, with plans to launch in such new markets as Indonesia, Myanmar, and multiple tier 1 and 2 provinces in China in the near future.
About Citymax India
Citymax India is part of the Dubai based retail giant, Landmark Group, one of the largest & most respected retailers in India and the Middle East well known for its Lifestyle chain of retail stores in India. Citymax’s vision in India is to become an integrated hospitality company in the country by blending luxury with superlative value in all its endeavors. The company operates in five distinct business verticals - chain of 4-star hotels; Family Entertainment Centers; Food Courts; Specialty Restaurants and Coffee chains.
Catching the imperative need of a business traveler, Citymax Hotels are a chain of 4-star hotels based on the theory of providing the best value to the Indian customer. The company has set up family entertainment centers under the brand of Fun City, across leading malls in India. These indoor family entertainment centers are designed to cater to the entire family with world class gaming consoles, soft play area, entertain children, parents and grandparents offering a new and exciting way to bond with the family.
About Gloria Jean’s Coffees
Gloria Jean’s Coffees is an Australian owned global specialty coffee company that has opened over 1,000 coffee houses across 42 markets worldwide.
Gloria Jean’s Coffees has been awarded a number of high profile accolades including:
BRW Fast Franchise List 2011 – Eighth consecutive year
Marketing Excellence Award 2010 – Franchise Council of Australia
Retail Leadership Award 2010 – International Asia Retail Congress
International Franchisor of the Year 2009 - MYOB Excellence in Franchising Awards
Western Sydney Exporter Award 2009 - Premier’s NSW Export Awards
Franchise Innovation of the Year 2008 - MYOB Excellence in Franchising Awards
Food Franchisor of the Year 2007 - PricewaterhouseCoopers Excellence in Franchising Awards
Western Sydney Exporter of the Year - 2007 NSW Premier’s Export Awards,
About CMO Council:
CMO Asia is dedicated to high level knowledge exchange through thought leadership and peer networking amongst decision makers across industry segments in Asia. The CMO Asia Awards is represented by 25 countries across Asia. The event hosts over 200 senior leaders and decision makers to attend the award ceremony besides bureaucrats from various countries. The event is organized for a professional cause to enable sharing of knowledge and experiences.
The objective of the CMO Asia Awards is to recognize organizations, Chief Marketing Officers and professionals who have shown leadership in building brands combined with consistent innovation and strategic marketing.
For further information about CMO, please visit http://www.cmoasia.org.
