The program was attended by Honorable Minister of State for Human Resource Development Dr. Shashi Tharoor, Ambassador of France to India His Excellency Mr. Francois Richier and acclaimed theatre director and Former Chairperson Mrs. Amal Allana.
Talking about this initiative, Mr. Ajay Bijli, CMD – PVR Cinemas said, “At PVR Nest, we are continuously looking at addressing core issues that affect the communities that we live in and thus uphold our commitment towards urban sustainability. We are extremely happy to partner with an organization like Michelin India to create education and action on this very important issue.
As a film exhibition company, we will provide the best possible outreach to the original films that the students will make during this campaign through our 383 screens in 38 cities country wide”.
The day was also a launch pad for a special film on road safety that has been made to drive home the message of road safety. This film will run at PVR Cinemas across the country. The film has celebrities like Lara Dutta Bhupathi, Vivek Oberoi, Nagesh Kukunoor & Kunal Kapoor, purporting the message, “I donate 10 seconds of my life to you” and responsible road behavior. The program was given an opening by a grand musical and a positive story of a survivor.
Speaking on the occasion, Mr. Thomas Clark, Managing Director, Michelin India said, “Road safety is an ever-present concern for road users throughout the world. And safety has been part of the Michelin DNA for the last 120 years. This is why the Michelin Group is consistently making efforts to improve road safety everywhere we operate. Michelin wants to promote safer, sustainable road mobility. It is our constant endeavour to be a benchmark for road safety for the industry in every country where we are present.”
This campaign will partner with 100,000 students from 100 Delhi NCR schools, youth organizations and over 30 national and international road safety federations, creative and technical partners and will effectively create education and leadership through creative media and lead into sustained behavioral change, focusingon policy enforcement. The students will be trained on film making with eminent film makers and their original films will be screened PVR cinemas across the country reaching over 70 million patrons.
About PVR Nest
People, Ideas and Actions are integral strengths of PVR Nest, the corporate social program of PVR Ltd working for children and environment. Over the last seven years, PVR Nest has established sustained and focused community initiatives of education, learning, integrating and supporting over 500 community children and youth through healthcare, daily nutrition, rehabilitation and creating employability.
CineArt is an award winning flagship program of PVR Nest, an attempt to create urban sustainability and to bring children and youth closer to social and environmental issues through mediums of Cinema and Art. This program has received the highest accolades from Aaj Tak Care Awards’2012 and Global Green Awards, London’2010.
About Michelin India
Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on ViaMichelin.com and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 113,400 employees and operates 69 production plants in 18 different countries. The Group has a Technology Center in charge of research and development with operations in Europe, North America and Asia.
Michelin India’s mission is to contribute to better mobility by expanding its presence through investments and community engagements. The various channels that contribute to Michelin's growth in the country include a robust dealer network, innovative distribution channels like TyrePlus and MTSCs, a strong employee base and OE partnerships. For more information, please visit our website: www.michelin.in
