Mr. Sanjiv Pandey, Marketing Manager, Subway Systems India Private Limited said, “SUBWAY WAH! program has been created with an objective of creating a consistent, predictable, compelling Value Experience for our customers. It features a Spicy Aloo Patty Sub (a popular flavor) being offered at a very appealing entry level price. The key focus is to mitigate the trial barrier for consumers and enable frequency through an everyday affordability cue. A 360◦ campaign comprising of a new TVC, radio spots, print ads, and outdoors will be used to amplify this limited period offer.”
Around the world, SUBWAY® is perceived by customers as a provider of healthier options in the fast food space. The chain is all about freshness, choice and customization. All SUBWAY® sandwiches and salads are made to order, right in front of each customer, to their specifications, using the ingredients they select from a wide variety of lean meats, fresh vegetables, freshly baked breads and low-fat condiments and sauces.
SUBWAY® adapts its menu according to the needs and demands of the operating market. SUBWAY® has utmost respect for the host country’s customs. As an instance, no beef products are served in India. SUBWAY® works closely with local chefs and regional suppliers to ensure a good balance of vegetarian and non-vegetarian offering specifically selected to appeal to the Indian palate. SUBWAY® restaurants in India offer a wide range of local favourites such as Chicken Tandoori and Paneer Tikka. Space-permitting, vegetarian and non-vegetarian service counters are kept separate. The chain has also opened fully-vegetarian restaurants at select locations in India.
SUBWAY®’s inherent appeal as a healthier restaurant chain, with its global positioning, makes it attractive to customers and potential franchisees.
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.
SUBWAY® presently operates 396 stores in India, spread across 72 cities.
For more information about the SUBWAY® chain, visit www.subway.com
