Celebrating the enthusiasm of ‘Diwali’ festival, this year’s promotion is in line with the brand’s proposition to help homemaker create magic every time she brings a Whirlpool product home. Commencing today, the company plans to offer an assured gift this festive season. On purchase of any Whirlpool Appliance, a consumer is eligible for a Revlon gift hamper worth Rs 1080/-. In addition, the consumer will also be entitled to a scratch card through which a Philips Hair Dryer worth Rs 725/- or an Arrow gift hamper worth Rs 2880/- can be won.
According to Mr. Shantanu Das Gupta, Vice President – Corporate Affairs & Strategy, Whirlpool of India, "We are extremely delighted to bring “Whirlpool Makes You Look Good” consumer offer this Diwali. Our new range of products are specially designed to give our consumers best-in-class products and the gifts we are offering are premium , from reputed brands, and very fashionable…chosen to make you look good! We are aiming for a growth of ~15% and sales turnover of Rs 850 Cr during this period, and are confident of getting there. ”
Known for its strength in innovation, Whirlpool of India unveiled its new range of products which includes ‘French Door Bottom Mount refrigerator’, a high capacity ultra modern refrigerator. It has added products in the Cooking category with the launch of its premium Gusto GT 290 Convection Microwave Oven from Europe as well as a popular range of ovens in attractive designs with pre-programmed recipes in pocket friendly prices.
In Air Conditioners, Fantasia is the latest range of Split Air Conditioners with Whirlpool’s 6th Sense Inverter Technology can dynamically adjust the cooling of the AC accurately ensuring that you never feel too hot or too cold.
The company has also introduced new products in the fully automatic front loading and top loading washing machines.
The Diwali promotion will be supported by a multi-media campaign including above-the-line advertising and a host of below the line activities. The total advertising and marketing spend earmarked for the Diwali promotion this year is ~ Rs. 20 crores.
About Whirlpool Corporation
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of $18+B in 2010, 67,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at http://www.whirlpoolcorp.com
