The unique branding at T3 displays a life-size model of an F1 car and a mammoth cut-out of a Mobil 1 engine oil can, mounted in-front of the gantry creatively showcasing Mobil 1’s association with Formula 1. The site is back-lit and illuminated 24 hours. At the DND toll plaza, commuters and passengers cannot miss the eye-catching image of Mobil 1 and Jenson Button.
“Mobil 1 is committed to Motorsports and our aim is to ensure maximum visibility during this year’s F1 and thus we have used multiple platforms of branding. The out of home (OOH) advertising further re-instates our commitment to bring the F1 experience closer to enthusiast. The campaign aims to engage F1 fans, auto experts and I am especially pleased with some of the unique messaging on radio from Jenson Button and other auto experts. Delhites and NCR residents can expect more exciting F1 outdoor campaigns in the time to come.” said Mr. Ravi Sundar, General Manager, Marketing, ExxonMobil Lubricants Pvt. Ltd India.
ExxonMobil has been involved in Formula 1 Grand Prix racing for over three decades, supplying race fuels and high specification lubricants showcasing its position as a technology leader in the development of advanced lubricants. Mobil 1, ExxonMobil’s premium flagship brand, is recognized as being one of the most technically superior automotive products in the world.
For more information on Mobil-branded greases and lubricants, including Mobil 1, the world’s leading synthetic engine oil brand, visit www.mobil1.co.in
About ExxonMobil Lubricants Private Limited
Customers have relied on ExxonMobil for more than 120 years. Marketed in nearly 200 countries and territories worldwide, ExxonMobil products stand for performance, innovation and expertise. As a technology leader in synthetic lubricants, a full range of ExxonMobil products is available in the automotive, commercial and industrial business sectors. ExxonMobil recognizes that business success and social responsibility go hand in hand. To that end, ExxonMobil works closely to support the communities where they operate and pledges to maintain the highest ethical standards, comply with local laws and respect local and national cultures. The term "ExxonMobil" is used for convenience only, and may include Exxon Mobil Corporation or any of its affiliates.
