W’s festive collection has been especially designed for the urban women who would not like to go over the top during this festive season. The event was hosted by Aarti Ahuja, Head of Marketing at TCNS Clothing Company and Sreyashee Halder – General Manager of Design, W at TCNS Clothing Company. The event was a huge success and was a great brand building exercise for W with the fashion fraternity in the city. The brand representatives took the guests through the entire collection and took them through the thought and idea behind every design in W Festive Collection. W’s Festive Sparkle truly lived up to its brand expectation. The event was very engaging and stylists and bloggers took great interest in exploring the idea behind W designs
It was an event of festivities, celebrations and parties. The look and feel of the event was very complimenting to the mood of the season. The creative team of W took the bloggers and stylists through the collection which helped them understand the idea behind the festive collections like Azaria, Benaras, Sehar, and Zenith from the Wishful range. The bloggers and stylists were introduced to the W team as a brand building initiative. Some games were organized to engage the bloggers over a hi-tea session to add more spark and punk to the event. The bloggers and the stylists enjoyed the event.
About W
W by TCNS Clothing Co. Pvt. Ltd. is a mirror for the new age Indian woman who are rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar - Kameez was transformed into its chic & urbane - yet comfortable form.
It is a brand that provides contemporary Indian wear for the working women and home makers and believes in delivering design functionality with Mix n Match combinations.
For more details on W, visit: www.wforwoman.com
