Thursday, November 21, 2013

Popular Bengali actress Oindrila Banerjee joined in the revelry at Max store in Kolkata

Popular Bengali actress Oindrila Banerjee joined in the revelry at the Elgin road Max store
The Max store in Elgin road wore a festive look as the Diwali celebrations were in its full steam…! Popular Bengali actress Oindrila Banerjee made a pit stop at the store to shop and celebrate Diwali with Max consumers. Also present on the occasion was Max Fashion Icon – 2013, Pragyan Priyadarshini Jena. The festivities kick started with the duo lighting the big lamp placed in the store. Consumers were seen engrossed interacting with their beloved starlet who is also better known as the ‘Silent Actress’.

Oindrila was spotted browsing through the festive collection by Max & made a few purchases for her and family. Expressing her delight on her visit to Max store, the star said, “I am happy to be joining the Diwali celebrations at Max & would like to thank them for inviting me. I really love the collection particularly the festive ones!”

Diwali is never complete without sweets and patakas, Oindrila and Pragyan distributed sweets, decorated the store with diya’s along with consumers and staff. The Diwali evening proved to be a fashionable yet cultural treat for consumers!

The Festive collection from Max comprises of Kalidar Kurta sets and separates in fabrics like Chanderi, Jacquards and Cottons with Brocade trim detailing, exquisite hand and machine embroideries. The range is filled with bright and bold highlights that perfectly compliment the contemporary color combinations adding an elegant touch to the collection. The Basics range caters to the everyday fashion needs of Indian women, with traditional & fashion forward kurtas that can be teamed with various colour options in bottoms & dupatas. The Fusion range offers modern kurtas and skirts in various fabrics like chiffons, knits, gadwalls etc. For those women who like to stay true to the traditional look, the Classic range offers perfect outfits for the season at great value. Tavisha, the salwar kameez label for Max, celebrates the old-world charm of Indian designs. The entire range has a fresh and easy-to-wear style that is characterized by great durability and functionality.

About Max:
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.

Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 81 stores across 35 cities including Bangalore, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Trichy, Dehradun, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Siliguri, Indore, Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur, Mangalore, Trivandrum, Hubli, Mysore, Bareilly & Vijaywada. The brand plans to have a network of 104 stores by the end of 2013.