Haoshi, the Taiwan based home decor giant has now ventured into India in association with Kolkata based S.T. Unicom Pvt. Ltd.. The strategic tie up marks Haoshi’s launch in India through S.T. Unicom as the latter reserves the rights to distribute and retail Haoshi’s entire product portfolio in India.
"Haoshi means "good things". Haoshi believes that life is full of happy and interesting things. The designing philosophy of the international brand is to spread the optimistic attitude towards life and express it through wonderful design concepts by adding a dash of purity and peace in their creation, and by extension, into the lives of others.Started in 2009, Haoshi has a prominent presence in Austria, China, Czech Republic, France, Germany, Hong Kong, India, Indonesia, Japan, UK, USA, Switzerland, Taiwan, Kuwait, Korea, Singapore, Malaysia and Macau. Known for technical excellence and designing innovation, Haoshi has been a key player in the international home fashion market. With home and interior market coming of age in India, the brand’s launch suggests a significant boost to the domestic home fashion retail market.
The strategic tie up allows Kolkata based S. T.Unicom to retail Haoshi’s entire product portfolio through its exclusive brand stores as well as through the online format as well. Led by Navin Kanodia, S.T. Unicom Pvt. Ltd. has been an established player in the furniture and home fashion market for over decades now.“The home fashion market in India is ready for its big leap and the consumer is ready to go an extra mile for good living. Therefore the organized home décor & accessories market has a huge opportunity here and Haoshi has been timely launched to cater to this market. The brand stands for great quality, amazing designs and a fantastic product portfolio. It has a global presence and we are very sure that the brand will have a major market in India as well. says Navin Kanodia, Managing Director, S. T. Unicom.
Apart from launching Haoshi in India,the company is on expansion spree and eyeing a multi- dimensional growth strategy to acquire a larger share of domestic home fashion market. With over two decades of being a leading name in home furniture & accessories, the company is looking forward to expand its retail footprint for its own home fashion retail brand ‘SPACIO’ in the first phase. The company already occupies 25000 sq ft retail space and now planning to add up another 1,00,000 sq ft retail space spreading over 75 retail outlets across India by the financial year 2014-2015.
According to its growth plan the company is set to roll out atleast 75 brand stores through franchisee route in key locations across India in the first phase of its expansion.."We are looking for franchisees across India and also in talks with 14 more international brands for exclusive tie ups in India. “ explains Kanodia.
S. T. Unicom Pvt. Ltd is a Furniture and Decor accessories company with its own manufacturing and retailing set up in India. The company has also stepped into online home fashion market recently. In 2014 – 2015 FY the company is eyeing to increase its retail turnover by four times.
"Haoshi means "good things". Haoshi believes that life is full of happy and interesting things. The designing philosophy of the international brand is to spread the optimistic attitude towards life and express it through wonderful design concepts by adding a dash of purity and peace in their creation, and by extension, into the lives of others.Started in 2009, Haoshi has a prominent presence in Austria, China, Czech Republic, France, Germany, Hong Kong, India, Indonesia, Japan, UK, USA, Switzerland, Taiwan, Kuwait, Korea, Singapore, Malaysia and Macau. Known for technical excellence and designing innovation, Haoshi has been a key player in the international home fashion market. With home and interior market coming of age in India, the brand’s launch suggests a significant boost to the domestic home fashion retail market.
The strategic tie up allows Kolkata based S. T.Unicom to retail Haoshi’s entire product portfolio through its exclusive brand stores as well as through the online format as well. Led by Navin Kanodia, S.T. Unicom Pvt. Ltd. has been an established player in the furniture and home fashion market for over decades now.“The home fashion market in India is ready for its big leap and the consumer is ready to go an extra mile for good living. Therefore the organized home décor & accessories market has a huge opportunity here and Haoshi has been timely launched to cater to this market. The brand stands for great quality, amazing designs and a fantastic product portfolio. It has a global presence and we are very sure that the brand will have a major market in India as well. says Navin Kanodia, Managing Director, S. T. Unicom.
Apart from launching Haoshi in India,the company is on expansion spree and eyeing a multi- dimensional growth strategy to acquire a larger share of domestic home fashion market. With over two decades of being a leading name in home furniture & accessories, the company is looking forward to expand its retail footprint for its own home fashion retail brand ‘SPACIO’ in the first phase. The company already occupies 25000 sq ft retail space and now planning to add up another 1,00,000 sq ft retail space spreading over 75 retail outlets across India by the financial year 2014-2015.
According to its growth plan the company is set to roll out atleast 75 brand stores through franchisee route in key locations across India in the first phase of its expansion.."We are looking for franchisees across India and also in talks with 14 more international brands for exclusive tie ups in India. “ explains Kanodia.
S. T. Unicom Pvt. Ltd is a Furniture and Decor accessories company with its own manufacturing and retailing set up in India. The company has also stepped into online home fashion market recently. In 2014 – 2015 FY the company is eyeing to increase its retail turnover by four times.
