After acquisition of BW Businessworld magazine by Annurag Batra, the Digital offerings are being thoroughly revamped. A dedicated team has been assembled to drive digital initiatives as the focus is Digital First. BW|Businessworld already has a very dynamic site on www.businessworld.in.
BW|Businessworld- has called a pitch to appoint a partner for its primary news platform Businessworld.in. The agency will be responsible for the digital strategy and planning and will work directly with the Businessworld Digital team. BW|Businessworld intends to appoint the new agency soon.
Prosenjit Datta, Editor, Businessworld said, “We hope to create a digital platform that can be benchmarked with the best of international media sites and serve audiences across geographies.”
“Advertisers are looking at 360 degree digital advertising platform that is integrated, user friendly and responsive. The new Businessworld will serve the need for an integrated ad solution and ensure targeting audiences across news, books, events and different verticals”, said Rakesh Gopal, Director Platforms and Engagement.
Businessworld is a thirty-two years marquee brand and the most respected business magazines in the country. It has been regarded for its content, editorial and quality of news and views. BW’s Marketing Whitebook and SME Handbook have been
the best-sellers in the business book market. The latest Anniversary Issue of BW|Businessworld magazine on leadership has been well appreciated by its existing and new readers alike. Going forward, the digital strategy will extend its content and edit strength on digital platforms and empower users to have same experience online. BW|Businessworld through BW events have created platforms for interaction between Government, Corporates and Consumers driving conversation and influencing policy changes. Few of the events organized by BW|Businessworld were the BW Banking Magna Awards, BW Education Summit (www.indiaeducationsummit.in/) and the latest BW Big Data Summit (www.bw-bigdatasummit.in/) in Bangalore. Going forward, BW|Businessworld will be launching newer online products that will be engaging and clutter-breaking.
Ram Jalan, VP New Platforms and Strategy said, “BW|Businessworld’s going forward strategy is Digital First i.e. Multiplatform presence that drives engagement across social, local, mobile and video platform. Re-development of Businessworld.in site is a step in that direction. For marketers, it will be the platform to interact with their target audience and generate conversation”
BW|Businessworld wants its digital partner to focus on superior product, enriching user experience, social engagement and online exchange.
BW|Businessworld- has called a pitch to appoint a partner for its primary news platform Businessworld.in. The agency will be responsible for the digital strategy and planning and will work directly with the Businessworld Digital team. BW|Businessworld intends to appoint the new agency soon.
Prosenjit Datta, Editor, Businessworld said, “We hope to create a digital platform that can be benchmarked with the best of international media sites and serve audiences across geographies.”
“Advertisers are looking at 360 degree digital advertising platform that is integrated, user friendly and responsive. The new Businessworld will serve the need for an integrated ad solution and ensure targeting audiences across news, books, events and different verticals”, said Rakesh Gopal, Director Platforms and Engagement.
Businessworld is a thirty-two years marquee brand and the most respected business magazines in the country. It has been regarded for its content, editorial and quality of news and views. BW’s Marketing Whitebook and SME Handbook have been
the best-sellers in the business book market. The latest Anniversary Issue of BW|Businessworld magazine on leadership has been well appreciated by its existing and new readers alike. Going forward, the digital strategy will extend its content and edit strength on digital platforms and empower users to have same experience online. BW|Businessworld through BW events have created platforms for interaction between Government, Corporates and Consumers driving conversation and influencing policy changes. Few of the events organized by BW|Businessworld were the BW Banking Magna Awards, BW Education Summit (www.indiaeducationsummit.in/) and the latest BW Big Data Summit (www.bw-bigdatasummit.in/) in Bangalore. Going forward, BW|Businessworld will be launching newer online products that will be engaging and clutter-breaking.
Ram Jalan, VP New Platforms and Strategy said, “BW|Businessworld’s going forward strategy is Digital First i.e. Multiplatform presence that drives engagement across social, local, mobile and video platform. Re-development of Businessworld.in site is a step in that direction. For marketers, it will be the platform to interact with their target audience and generate conversation”
BW|Businessworld wants its digital partner to focus on superior product, enriching user experience, social engagement and online exchange.
