Speaking on this occasion, Mr.K.R. Nagarajan founder and chairman said, “Ramraj the pioneers in the makers of Dhoti, Shirts & Inner wear are synonymous to achievement, pride & respect. The brand holds a mammoth market share in South India because of five main prime elements - Quality Finance Management, Quality product, Quality Administration, Clear marketing strategies and advertisement. To move out from this cliché and to make the brand younger, Ramraj Cotton wants to define its White shirts as the new attitude of the youth.
Mr.K.R.Nagarajan added, “White, on its own has phenomenal power and exceptional energy like our young Indians. Its character is determination and confident. We found great synergy with the common link determination and confident in both of us and the brand as well. White brings a condition of calmness and yet transcends summits. With serenity hallmarking white, it resembles peace.”
Talking of his association with Ramraj, Cricketer Ashwin Ravichandran says “It's a privilege to get associated with the brand which stands for purity, ethics, dedication and respect. Ramraj has been in the shelves of South Indian wardrobe for decades. White is synonymous to energy, power and pleasantness. A cloth is woven not just with thread but with culture, heritage and Ramraj has been an epitome of the same. Ramraj believe in Swadeshi that reflects in their product which has international standards at Indian cost. And I am proud to be representing the symbol of young India, Ramraj formal and casual shirts.
Ramraj cotton was founded at Tiruppur, by an Entrepreneur and Visionary, Mr.K.R.Nagarajan in the year 1983.
The company was started with single, unwavering vision, to deliver quality ethnic men's wear to the people in the southern states of India. With several years of marketing experience to back him, Mr.K.R.Nagarajan, understood one simple success mantra – “The Power of branding”. He understood that if his product has to stand out, people need to recognize it by a Brand Name. That's how the brand Ramraj was born.
Over 30 years, with strong marketing force and Network, Ramraj Cotton has become the leading brand of Dhotis in South India. Ramraj Cotton is the first company to get ISO Certificate from German Company TUV. Started as one man's dream is now grown to a 6000 people organization weaving 2500 varieties of dhotis woven at 67 units situated at Tirupur, Erode & Madurai. Other than dothies the company has other products ranging from - white shirts, towels, home collections, gym vest & briefs, kids garments, pure linen shirts, fabric materials and inner garments for men & women.
Ramraj Cotton exports to U.A.E, Malaysia, Singapore, Mauritius, Sri Lanka and some extend in U.S and U.K. The Company has now added diversified products like readymade pure silk shirts, Ladies wear, Linen shirts, new premium inner garments, T-shirts, Kids wear and many more to its portfolio to cater the client's increasing demands.
To reach out to Younger Generation, Ramraj Cotton has defined its new line of White shirts as the New Attitude of the Indian Youth, priced between Rs.600 to Rs.6000. Ramraj Cotton, to expand its presence across India have invested RS.50 crores on its new infrastructure to increase the Shirt production capacity from 10,000 pcs per day to 30,000 pcs per day. At present with the turnover of Rs.600crs the company plans to achieve Rs.1000crs. turnover in the coming years.
As a first step to its dream, Ramraj Cotton has roped in the poster boy of success in Indian Cricket team Ashwin Ravichandran. Hailing from Tamil Nadu Ashwin has been the most sort-out player of late and his growth story has been an inspiration for many.
