Groupon (India) inks deal with Magzter

Groupon (India) and the New York based, Magzter have entered into a one of kind partnership to promote digital magazine reading in India. One of the biggest announcements in recent times; this move will enable online shoppers to choose their subscriptions from much loved and fast selling magazine titles at a never before 50% discounted offer.
Groupon will have titles from Magzter that target several key segments including Women, Men, Health, Lifestyle and Travel among others. This remarkable tie-up between the two brings the world’s largest and fastest growing newsstand and multi-platform digital store and the leading brand of discounted offers together for the first time. This association is likely to benefit thousands of digital readers with more than a value for money offer!
Digital content consumption has been on an upswing in the last 5 years globally with India joining the list actively in the last couple of years. Online shopping has reached dizzying heights in the India subcontinent, empowering the Indian consumer to acquire anything he or she wishes; delivered at their door step.  The boom in the online market has undoubtedly played catalyst for newer endeavours online, particularly the consumption of magazines and books, delivered right to ones tab or smartphone by Magzter.
On Groupon, one can avail subscriptions for the digital magazines listed below:
-          Word Wide Media: Filmfare, Femina, Good Homes, Hello India, Grazia, Home& Design Trends, Lonely Planet, BBC Good Food India, BBC Knowledge and BBC Top gear India
-          Outlook Group: Outlook, Outlook Hindi, Outlook Business, Outlook Money, Outlook Traveller, Outlook TravellerLuxe, Outlook Traveller Guide Books
-          Nextgen Publishing: Car India, Bike India, Ideal Home and Popular Science
-          Galatta Cinema, Maxposure: L'Officiel India, FHM, Diabetes Living and Parents India, ModelzView
-          Magna Group – Society, Stardust, Savvy, Star Week India, Society Interiors
All of these magazines will be available on Groupon at an incredible 50% discount (on annual subscriptions).
“We are constantly innovating with our deals and aim to bring the right partners on board, in order to give our consumers the best experiences at competitive prices. Through our collaboration with Magzter, we will offer Groupon users a whopping 50% discount on annual subscriptions of their favourite Bollywood and Lifestyle magazines; from publishers such as the World Wide Media, The Outlook Group and Forbes amongst others. It is an exciting deal and we hope to receive a great response from avid magazine readers.”- Ankur Warikoo, CEO, Groupon India.
“The Indian consumer is a very careful, strategic buyer, who needs to be sure of the value of his/her purchase. To have formed this new association with Groupon, one of India’s largest value for money offer sites, means an impressive opportunity for us to move into an accelerated pace of growth with the exponential addition of a whole lot of new consumers of digital reading. This is in line with our vision of becoming the largest reading destination in the world.” – said Girish Ramdas, Co- Founder and CEO, Magzter.
 “Magzter believes in innovating constantly to reach our desired goal of becoming a first choice for the entire digital reading community. Our partnership with Groupon is a step in the right direction! We look forward to promoting other publishers as well and are certain consumers will be thrilled with the exciting reading content that we have to offer.” – said Vijay Radhakrishnan, Co-Founder and President, Magzter.