The launch saw Delhi’s No. 1 radio channel FEVER 104 shift to the store for a live 4 hour show. RJ Khurafati Nitin hosted the show and interacted with the guests. He kick-started the show by interviewing Delhi based fashion designer Mandira Wirk, who also inaugurated the store and gave styling tips to the customers. She said, “Everyone has that one pair of denims which reminds them of their childhood days and therefore it is pleasure to associate with a brand which stands for young fashion. With such an international appeal, the store looks fabulous. I have studied in London & this store definitely takes me back to my London memories.”
Spread across 3500 sq. ft, the new Pepe Jeans store at F-Block, Inner Circle, Connaught Place, Delhi promises to be one of the most innovative, contemporary and universally designed concept stores, well designed with props, VM elements, innovative fixtures and various wall displays, on par with global standards. On entering this 2 storied store, one drifts into the streets of London. Separate wall units and display systems dedicated for various collections add to the grandeur of the store. Not forgetting the distinct denim wall with a huge white union jack background, highlights the new fits, styles and washes introduced this season. VM props like lamps, trunks and spools add to the vintage look of the store.
Speaking on the occasion, Mr. Kavindra Mishra – CEO, Pepe Jeans India said, “Pepe is setting a new benchmark of the ultimate international retail shopping experience. The international store layout has been designed to transport its customers into the streets of London and provide quality fashion products with an interactive environment. With this, Pepe Jeans is all set to showcase the most comprehensive and trendiest collection of denims and casual wear which will provide our consumers an exclusive shopping experience unlike any other brand.”
The store displays 3000 classic British inspired merchandise from the latest Spring Summer ’14 Collection. Pepe Jeans London lights the fuse on the Spring Summer ’14 season with a runway-inspired floral prints, bold stripes and bright pops of orange, green, blue and silver are set against a palette of navy blue and tiered tones of white. The SS’14 Collection is all about contemporary fashion for the strong and independent youth with an urban attitude and a romantic twist.
By reinforcing its presence at Connaught Place, a fashion hub of Delhi with this store, the brand is setting a new benchmark of the ultimate international retail shopping experience for its consumers.
About Pepe Jeans London:
Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) where its founders, the Shah Brothers, customised original jeans. A few years after their success, they bought several shops, becoming UK market leaders in the 1980s. Their international explorations were launched, first in the United States then Europe, where they quickly became one of the major jeans brands. The brand is now also present in Asia and Latin America and one of its main objectives is to continue expanding in these territories. A great product, good value for money and creative advertising campaigns have made Pepe Jeans a leading brand that is now present in over 60 countries in all five continents.
Pepe entered the Indian market in 1989 as a denim and casual wear brand. The brand extended its product offerings and grew into a complete denim wear brand with denim jackets, shirts etc along with its line of jeans. The company managed to get a dominant foothold in the Indian market over a span of 20 years and is one of the leaders in premium jeans and casual wear space. The brand has evolved today as a complete casual wear brand and sells everything one would associate with casual wear including casual cotton shirts, denim shirts, light-weight jeans, T-shirts, shirts, jackets and accessories such as duffel bags, caps and most recently, cotton casual pants. Its products are sold through 182 EBOs, over 1,500 MBOs and 100 plus large format stores.
