DATE/TIME: Thursday, April 3, 2014 at 7:30 AM (India time)
LOCATION: Sleep Train Arena
One Sports Parkway, Sacramento, CA 95824
VISUALS: Commemorative “Bollywood Night” t-shirts (in various bright colors) for all attendees. Players will wear warm-up shirts featuring “Kings” inscribed in Hindi. Pop-Bollywood fusion halftime performance from Anjali Ranadivé, daughter of Kings Majority Owner Vivek Ranadivé. Traditional dance performances from UC Davis student groups LashKara, a Hindi Film-Fusion group, and Sunatya, a Bharatanatyam group. Performance from Sacramento Kings Dancers dressed in traditional Indian attire.
Kings Majority Owner Vivek Ranadivé, the first Indian-born owner in NBA history, has created an NBA 3.0 philosophy focused on cutting-edge technology to enhance the fan experience, acting as a positive agent of change in the community and expanding the team’s global brand. This season, the Kings have televised over 20 live games in India, launched a website in Hindi, sent the Sacramento Kings Dancers to Mumbai and signed the team’s first India-based sponsor.
“The ultimate power of sports is the ability to connect people across geographic, economic and cultural lines,” said Ranadivé. “The Kings strive every day to provide all of our fans with a unique and lasting experience, which is why we have such strong support from the Indian community here and abroad. Together, we are catapulting basketball as the fastest growing sport in India. NBA Commissioner Adam Silver and I also have plans to visit, and we hope to continue sharing the Kings experience throughout India.”
