Addressing the media at the press conference, Satish Kannan, Circle Business Head, Andhra Pradesh said “When consumers use internet services for social networking, messaging, browsing and emails, there is no reason why operators should serve and charge for MBs and GBs. Uninor is putting an end to these confusing tariffs by offering the services at flat rates for unlimited usage.”
For youth of today, 80% of their need is social networking and messaging .. Whatsapp and FB are the most popular and Uninor is hence taking care of 80% of the youth’s data needs at affordable rates
Unlimited Sabse Sasta Facebook starts at 50p for 1 hour
One hour Facebook product is the first such in India. For the first time ever, a mobile operator offers Facebook access for a 1 hour validity and that too at a price of only 50 paisa. The company also offered unlimited Facebook access for a day at just 1Re; a week at 5 Rupees and unlimited month long access at 16 Rupees.
Unlimited Sabse Sasta Whatsapp packs starts at 1 rupee a day
For one rupee, Uninor offers subscribers of the Whatsapp pack, unlimited messaging on the platform for the entire day. The company also offered unlimited whatsapp access for a week at 5 Rupees and unlimited month long access at 15 rupees.
Importantly, all these products offer unlimited access – upload as much content and make as many posts as you like during the validity period.
“By launching unlimited Facebook and Whatsapp packs Uninor eliminates the price shock associated with data packs”said Amaresh Kumar, Chief Product Officer, Uninor. “This is not just about product, but a complete revamp of our technology. From creation of dedicated resources in the network for these services, enhancement of packet core nodes and by employing new transmission and compression technology, we now havethe capacity to meet double the demand of Internet than today.”
· Uninor’s Internet revenue has grown by an impressive 97% (Jan’13 - Jan’2014)
· Over 22.3% of Uninor subscribers in the circle are already active data users
· Data Unique users have grown by 121% (Jan’13 Vs Jan’14)
· Further active Facebook & Whatsapp users on mobile are 12% of the total subscriber base.
Sabse Sasta Facebook and Sabse Sasta Whatsapp – 50 p for an hour of FB, Rs. 1 for a day of Whatsapp
Termed Sabse Sasta (most affordable) Facebook and Sabse Sasta (most affordable) Whatsapp, the products will allow subscribers unlimited access to these services at one fixed charge for a period ranging from 1 hour to 1 month. With just a one-time charge, subscribers can use Facebook and Whatsapp for the duration of the period without worrying about MBs and GBs. Subscribers can enjoy unlimited Facebook access for a week at 5 Rupees and unlimited month long access at 16 rupees. Customers can also recharge by dialing
1 Whatsapp *555*201# 1 FB *555*101#
“More than half of India’s mobile Internet users are active on Facebook and Whatsapp. This is why we have launched SabseSasta Facebook and SabseSastaWhatsapp as the flagship Internet products today. Uninor has stood for simple, affordable tariffs on voice and it will stand for the same in Internet. If you are a Facebook or Whatsapp user today, Uninor will be your best choice for good quality and affordable tariffs. This is our commitment,” added Satish Kannan
Ramping up sales and customer service set up
Apart from the product, the sales, distribution and customer service functions are also being developed for the expected increase in Internetusage. Towards this Uninor is setting up stand-alone Internet service kiosks in each of its exclusive retail outlets, recruit additional resources at its customer service facilities and conduct internet specific training for all service agents.
