Vasundhara emerged as the winner after a rigorous audition process involving thousands of entries from the length and breadth of Karnataka. A panel of eminent musicians selected the top 5 finalists who were then screened by Mika.
According to Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, “Influencing and changing lives through innovative platforms like music is core to Idea’s brand building and customer connect strategy. Idea Rocks India is one of the biggest musical properties by a brand in India and it is heartening to witness the overwhelming response from all the corners of the country. I congratulate the winner and hope that Idea Rocks India provides a platform to him/ her to a bright future in Music.”
Felicitating the singing superstar Mika said, “I congratulate Vasundhara for winning the Idea Rocks India 2014 Talent Hunt. I see a lot of potential in her and I am confident that taking off from the Idea Rocks India stage at Bangalore will help her chart a great musical journey ahead in life.”
Mika performed at the ‘Idea Rocks India’ Main Concert in Bangalore to a packed audience mesmerizing them with stellar performances and performing alongside the winner of the talent hunt!
Also present at the occasion, Mr. Siva Ganapathi - Chief Operating Officer – Karnataka, Idea Cellular said, “After many on-ground activities, road shows and mini concerts in Karnataka, Idea Rocks India has finally come to its grand culmination with the main concert. I would like to express my gratitude to the people of Bangalore for giving such an overwhelming response to ‘Idea Rocks India’ and would like to assure them that Idea Cellular would continue to connect with them through innovative initiatives in future too”.
Idea Rocks India – Season 6 is a 17 city Concert cum Talent Hunt with music superstars Mika, Sunidhi Chauhan, Karthik and Andreah. Conceptualized in 2005, Idea Rocks India is now in its 6th edition and is aimed at identifying a combination of ideal voice, performance and X factor amongst young music aspirants and give them an opportunity to present a power packed performance along with music superstars. IRI 2014 will give an opportunity to all Indians aged 18 years and above to participate in the contest in their city.
