Speaking on the introduction of the new 90ml brick pack, Mr. Paul P John, Chairman, John Distilleries says, “Today Original choice is the key player in the economy consumer segment. The launch of the 90ml Aseptic Brick Pack has been done with the end consumer in mind. The Brick Pack technology has been revolutionary for the liquor market in several ways. There are several benefits to this when compared to a glass bottle. It keeps the flavours and colours of the spirit exactly the same as when they are packed. The Brick Pack is also tamper-proof ensuring no adulteration happens. It is light-weight and therefore easy to carry”
The Brick Pack also proves beneficial to the business and from the sustainability point of view. When compared to a traditional glass bottle breakages are minimum, the handy format is easily transported, while single packages are easy to handle to and from the stores, on the go. The fact that we see a demand for the product only reinforces the introduction of 90ML whisky Brick Pack.
