Samsung Electronics has joined hands with Aircel and Google’s Helping Women Get Online (HWGO) initiative to open up the world of the Internet to more women in India. The partnership will bring the strength of Samsung’s user-friendly range of smartphones and Aircel’s expertise in mobile network as well as data innovations to the campaign, which will enable women to easily understand the benefits that Internet can bring to their everyday lives. This will be done by increasing their awareness through Internet training sessions provided jointly by Samsung & Google on both Internet usage and Samsung smartphones powered by Aircel data.
Google’s HWGO was launched in November 2013 to empower women by enabling them to use the Internet. The campaign seeks to address the fact that only 1 in 3 Indian women (Source: June 2013 i-cube, IMRB data) access the Internet. One of the many activities to address this scenario involves Internet training in cities and towns across 12 states in the country, targeting over 4 million literate women from low income groups. The program also targets girl students with an aim to build them as influencers and bring about a long-term societal change.
“At Samsung, we constantly work towards creating technologically advanced devices that empower our customers and make their everyday lives easier and more efficient. Given that Internet access through mobile phones is considered the next technological leapfrog in India, Samsung’s association with Google’s Helping Women Get Online initiative serves as an ideal platform for the brand’s commitment towards opening newer possibilities for people everywhere”, said Mr. Asim Warsi, Vice President, Mobile & IT, Samsung India.
Google’s HWGO was launched in November 2013 to empower women by enabling them to use the Internet. The campaign seeks to address the fact that only 1 in 3 Indian women (Source: June 2013 i-cube, IMRB data) access the Internet. One of the many activities to address this scenario involves Internet training in cities and towns across 12 states in the country, targeting over 4 million literate women from low income groups. The program also targets girl students with an aim to build them as influencers and bring about a long-term societal change.
“At Samsung, we constantly work towards creating technologically advanced devices that empower our customers and make their everyday lives easier and more efficient. Given that Internet access through mobile phones is considered the next technological leapfrog in India, Samsung’s association with Google’s Helping Women Get Online initiative serves as an ideal platform for the brand’s commitment towards opening newer possibilities for people everywhere”, said Mr. Asim Warsi, Vice President, Mobile & IT, Samsung India.
