Monday, August 25, 2014

Is PM #Modi shifting his Media engagement strategy!

Editor of The Hindu News Paper Malini Parthasarathy today met PM Modi. The meeting is a significant development in the wake of by poll debacles faced by BJP and the upcoming assembly elections in states like Maharashtra and Bihar. The falling graph of Modi's popularity may have prompted the BJP think tank to shift its media focus and PM Modi is starting to communicate with the media on a one to one basis.
It was interesting to note that Modi took the twitter route to communicate with the masses directly, almost by passing the media.
Modi known for his innovative mass contact skills took the media by surprise when he chose to not to take media entourage during his recent Saarc Nation tour to Bhutan and Nepal.