Kingfisher Strong, India’s largest selling beer brand, has announced it’s thrilling association with Sahara Force India through a pan-India consumer activation – Kingfisher Strong ‘Kings of Speed’.
Reaching out to its fans and racing enthusiasts, the brand is providing four lucky consumers a chance to go for an all expenses paid trip to the Silverstone Academy, UK. Shortlisting consumers via on-ground and digital contests, Kingfisher Strong is organizing a fun, speed racing themed evening – Kings of Speed Nites, across 18 cities for them. The invited consumers get to compete on a PS3 game and attempt to set a high speed record. The winners from each city are further shortlisted for the zonal finals post which the final four are chosen.
The winners are sent to Silverstone for an all-round racing experience with an opportunity to drive a professional F1 simulator, race around the tracks in luxury speed cars and visit the Sahara Force India garage.
Reaching out to its fans and racing enthusiasts, the brand is providing four lucky consumers a chance to go for an all expenses paid trip to the Silverstone Academy, UK. Shortlisting consumers via on-ground and digital contests, Kingfisher Strong is organizing a fun, speed racing themed evening – Kings of Speed Nites, across 18 cities for them. The invited consumers get to compete on a PS3 game and attempt to set a high speed record. The winners from each city are further shortlisted for the zonal finals post which the final four are chosen.
The winners are sent to Silverstone for an all-round racing experience with an opportunity to drive a professional F1 simulator, race around the tracks in luxury speed cars and visit the Sahara Force India garage.
