Monday, October 6, 2014

Knock Out appoints ‘@KicchaSudeep as Brand Ambassador

SABMiller India, has appointed the Karnataka super-star ‘Kiccha Sudeep’ as brand ambassador for its Knock Out Soda. The announcement was made at the premiere of the new Knock Out strong soda campaign featuring Sudeep and his friends. In line with the brand ethos the latest campaign is about celebrating the bond of friendship with Knock Out. The television commercial of this campaign is about the refreshing time in the company of close friends who come together over a Knock Out.

Deepak Nath, Vice President Marketing, SABMiller India said “The Knock Out brand proposition is about sharing light hearted refreshing moments with close friends. The brand personality is youthful, sociable and easy going which makes Sudeep a perfect fit to narrate the Knock Out story. He plays the role of a catalyst who likes to share refreshing times with friends.”

Speaking about his association with Knock Out, Sudeep said:“This association gives me one more opportunity to connect with all my friends and fans.  The Knock Out campaignis based on the powerful idea of how close friends come together for refreshing moments and make new ones. I’m sure that the emotion captured here is something that every Knock Out fan can closely relate to.”