Saturday, January 16, 2016

#Mahindra to sell cars on #Flipkart

In "a first of its kind" tie-up in the automobile industry Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, to open online bookings for Mahindra’s much awaited SUV - KUV100, exclusively through Flipkart. The online bookings for the compact SUV will be open from mid-night of January 18th, 2016.

Anil Goteti, Vice President - Business, Flipkart said, "Online today is a must have strategy for all players to respond to the growing demand of their customers who are spread across different cities and towns in the country. First time in the automobile category, this exclusive tie-up will allow Mahindra access Flipkart’s extensive reach and network to connect with their customers and provide them the ease to book Mahindra KUV100 online.”

Flipkart launched Automobiles as a category last month with a vision to change the way vehicles are bought in India. The association with Mahindra is another step in that direction. The two entities have come together to deliver superior customer experience with assured in-a-month delivery. Flipkart currently also offers a wide range of automotive accessories as part of its endeavor to become a destination for all automotive needs.

Mahindra's much awaited compact SUV KUV100 (pronounced as KUV '1 double Oh'), has been conceptualized and developed with the aim of creating an entirely new category. The KUV100 is a compact SUV where 'K' stands for the 'kool' & trendy generation of youth, while UV represents an SUV. The numeric '100' represents the pecking order of the series which comes in below TUV300 and XUV500. With its aggressive styling and dominating SUV stance, the KUV100 remains true to the tough and rugged Mahindra DNA.

Speaking on the association with Flipkart, Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said, "We are happy to announce this tie-up with Flipkart, one of the pioneers in the e commerce category. Being two young brands, both KUV100 and Flipkart complement each other. This tie-up with Flipkart further reinforces our customer centric initiatives. With the ever increasing population of internet users, this was a step in the right direction for us, especially for brand KUV100 that targets the young and trendy. I am sure that this association will be mutually beneficial for both the companies. "