Wednesday, February 3, 2016

#Zika virus holds #TataMotors ' #Zica launch at #AutoExpo2016

Global outbreak of Zika virus has forced Tata Motors to change the name of its newly developed but yet-to-be-introduced hatchback Zica.

While it carries the ‘Zica’ label for the duration of the event, the new name will be announced after a few weeks, ensuring all necessary consumer, branding and regulatory aspects are addressed.