Thursday, November 24, 2016

‘The Taste of India’ @Amul_Coop makes its online debut in #US through #Amazon ’s Global Selling program

Jointly owned by over 3.6 million milk producers in Gujarat with a turnover of over 23,000 crore, Amul will now venture into the online space in the US by leveraging Amazon’s Global Selling program.

“Amul has been exporting its products to the USA since last 20 years and has been selling through the traditional retail channel there. We are pleased to partner with Amazon as we mark our entry in the online space in the US and scale our business internationally through Amazon’s Global Selling Program. With this association we are looking to expand our reach to a wider audience in the US and open new doors for our business with online selling. We are positive that our mainstream online US consumers can be seamlessly satiated through our partnership with Amazon.” said R S Sodhi, Managing Director, GCMMF (Amul). 

“We are delighted that the Amazon Global Selling program will provide -iconic Indian brands as well as emerging companies- the opportunity to leverage this platform for a larger market access. We have been witnessing an increasing demand for ‘Made in India’ products amongst global consumers across ethnicities. Since its inception last year, our Global Selling Program has grown multifold and now enables over 18,000 merchants to sell their products to millions of consumers across 9 international markets. We are happy to partner the ‘Make in India’ initiatives to create an ecosystem of globally scaling Indian companies,” said Gopal Pillai, Director & GM, Seller Services, Amazon India.