MyGrahak.com, the largest online retailing platform in India selling food, grocery and household items, is preferred by working women in Delhi and NCR. Numbers revealed by MyGrahak reveal that 69% of their customers are women and 60% of them are working women and the rest housewives. Only 31% of customers are men. It is also noticed that maximum number of orders happens between 12-1 pm and 7-9 pm and the most popular brand on MyGrahak is Aashirvaad.
Mr. Philip Abraham, General Manager (Marketing Communications), MyGrahak Shopping Online Limited, said, “We see a clear domination of women among our 23,000 customers, most being working women. In fact, the biggest order we received in terms of value was also from a woman, who had just moved to Delhi from Hyderabad. The order value was Rs.15,938. Numbers clearly indicate that women are finding it convenient to shop groceries online. When we started, one of our biggest challenges was to make buying groceries online an appealing proposition to women. We are extremely happy today to find women flocking MyGrahak for their groceries.”
“We have further noticed some insights about customer behaviour on MyGrahak. We would like to share few of them below.” Adds, Mr. Philip Abraham.
Customers of MyGrahak are buying 54 items per transaction on an average compared to 21 items a year ago.
The most popular brand on MyGrahak is Aashirvaad followed by Maggie, Raindrops rice, Haldiram, Vim, Surf Excel, Garnier Shampoo, Lizol, Scrotch Bite and Lux.
10% of all bills raised is organic – there is a preference for organic foods
20% of consumers buy Olive oil
Premium Haagen Dazs ice cream is extremely popular – more than 750 orders/month
Family baskets / Deals sell the highest – customers like buying in bulk
Imported pastas and chocolates are a rage among MyGrahak consumers.
Biscuits in the dark fantasy range are most favoured.
MyGrahak, now considered among top 10 online shopping sites, recently provided ‘card-on-delivery’ option to customers and announced planned capital infusion of Rs. 20 crore by November, 2012.
About MyGrahak Shopping Online Limited:
MyGrahak is a pioneer in e-retailing of food and groceries in India providing convenience and comfort for ‘Time Poor and Money Rich’ customers. MyGrahak, currently, has 23,000 registered families using the portal to buy from a range of 12,000 SKUs (Stock Keeping Units). Founded in December, 2010 by the young visionary Mr. Ambuj Jhunjhunwala, MyGrahak plans for a turnover of Rs. 1,000 crore by 2015. By November, 2012, the total capital invested in MyGrahak would reach Rs. 20 crore. MyGrahak Shopping Online Limited is 100% owned by Mr. Ambuj Jhunjhunwala.
The portal is now open for public only in Delhi & National Capital Region [NCR].
Key figures of MyGrahak,
· Over Rs.1.53 crore/Month turnover, growing at 35-40% every month
· Shipping approx 18 Metric Tonnes/day growing at 41% every month
· Less than 0.5% of return
· 23,000 registered families, growing at 25% every month
· Average bill size last month – Rs. 1,423
· 11,800 SKUs (Stock Keeping Units) – adding 1000 SKUs every month
· Own 7000 sq.ft. warehouse managed by company in Delhi. Immediate plans to expand the warehouse size to 22,000 Sq.ft. and add 3 more Distribution Centres in East, West and North Delhi.
· 26 delivery vehicles fitted with GPS
· Corporates who promote MyGrahak to their employees – 42
Sourced From: Mediacom PR
Mr. Philip Abraham, General Manager (Marketing Communications), MyGrahak Shopping Online Limited, said, “We see a clear domination of women among our 23,000 customers, most being working women. In fact, the biggest order we received in terms of value was also from a woman, who had just moved to Delhi from Hyderabad. The order value was Rs.15,938. Numbers clearly indicate that women are finding it convenient to shop groceries online. When we started, one of our biggest challenges was to make buying groceries online an appealing proposition to women. We are extremely happy today to find women flocking MyGrahak for their groceries.”
“We have further noticed some insights about customer behaviour on MyGrahak. We would like to share few of them below.” Adds, Mr. Philip Abraham.
Customers of MyGrahak are buying 54 items per transaction on an average compared to 21 items a year ago.
The most popular brand on MyGrahak is Aashirvaad followed by Maggie, Raindrops rice, Haldiram, Vim, Surf Excel, Garnier Shampoo, Lizol, Scrotch Bite and Lux.
10% of all bills raised is organic – there is a preference for organic foods
20% of consumers buy Olive oil
Premium Haagen Dazs ice cream is extremely popular – more than 750 orders/month
Family baskets / Deals sell the highest – customers like buying in bulk
Imported pastas and chocolates are a rage among MyGrahak consumers.
Biscuits in the dark fantasy range are most favoured.
MyGrahak, now considered among top 10 online shopping sites, recently provided ‘card-on-delivery’ option to customers and announced planned capital infusion of Rs. 20 crore by November, 2012.
About MyGrahak Shopping Online Limited:
MyGrahak is a pioneer in e-retailing of food and groceries in India providing convenience and comfort for ‘Time Poor and Money Rich’ customers. MyGrahak, currently, has 23,000 registered families using the portal to buy from a range of 12,000 SKUs (Stock Keeping Units). Founded in December, 2010 by the young visionary Mr. Ambuj Jhunjhunwala, MyGrahak plans for a turnover of Rs. 1,000 crore by 2015. By November, 2012, the total capital invested in MyGrahak would reach Rs. 20 crore. MyGrahak Shopping Online Limited is 100% owned by Mr. Ambuj Jhunjhunwala.
The portal is now open for public only in Delhi & National Capital Region [NCR].
Key figures of MyGrahak,
· Over Rs.1.53 crore/Month turnover, growing at 35-40% every month
· Shipping approx 18 Metric Tonnes/day growing at 41% every month
· Less than 0.5% of return
· 23,000 registered families, growing at 25% every month
· Average bill size last month – Rs. 1,423
· 11,800 SKUs (Stock Keeping Units) – adding 1000 SKUs every month
· Own 7000 sq.ft. warehouse managed by company in Delhi. Immediate plans to expand the warehouse size to 22,000 Sq.ft. and add 3 more Distribution Centres in East, West and North Delhi.
· 26 delivery vehicles fitted with GPS
· Corporates who promote MyGrahak to their employees – 42
Sourced From: Mediacom PR
