The 25,979 square feet floral arrangement on ground was created in 8 minutes and 20 seconds by 500 artists. These artists are the winners of district level Pookalam contest organized by Vivel in Kerala. The participants were awarded a ‘World Record Certificate’ by Inspector General of Police (IGP) Ernakulam Range, Mr. K Padmakumar, IPS and Sheik Pareeth, District Collector, Kochi.
Commenting on the special Onam initiative, Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited said, "Vivel caters to the intrinsic beauty needs of the Indian women and enables them with the confidence to fulfill their dreams! Vivel’s Reach for the Stars contest was conceived to celebrate Onam’s traditional sentiments and give aspiring and talented women an opportunity to become the pride of Kerala. We are extremely proud to have co-created the grand floral arrangement (Pookalam) record with all the participants and congratulate everyone on this momentous achievement.”
Illustrating Vivel’s brand philosophy, ‘Reach for the stars’, the district level contest was an endeavor to engage with consumers in Kerala. Vivel ‘”Reach for the stars” gave them an opportunity to showcase their creative talent in ‘Pookalam’ and be a proud co-creator of a revered World record. The contest was majorly led by the women in Kerala and saw an overwhelming participation to be a part of the world record.
Members of the record breaking team excitedly said, “We all are extremely charged up after creating a record with our Pookalam. We would like to thank Vivel for giving us the opportunity to showcase our art and make our families proud.”
About Vivel:
Vivel is ITC’s leading personal care brand which in just over three years of its launch has entered the prestigious Rs. 200cr. brand club in India. Vivel offers a range of bath care and skin care products. A strong national franchise, Vivel comprises 10 variants of beauty soaps, the first ever range of soaps with butter in Vivel luxury Crème, Shampoos including a unique anti-dandruff shampoo, Vivel Ultra Pro, a range of Fairness creams with Vivel Active Fair and Vivel Summer Fair and the recently launched Vivel Face Wash in three variants. The brand offers a unique value proposition of Total Care with Nourishment, Protection and Moisturization and believes that every woman has the beauty and the power to control her world. Vivel is the new face of beauty that enables one with confidence to achieve their dreams
Sourced From: Corporate Voice Weber Shandwick
