Some of the most recognized names in the global loyalty industry, including American Express, Hero MotoCorp and Samsung India, are winners of the 3rd Annual COLLOQUY Loyalty Awards – an event presented by LoyaltyOne and Visa, and the only loyalty awards decided by members of the loyalty industry. The winners were recognized at an awards ceremony, which was live streamed on September 12, during the 10th Annual COLLOQUY Loyalty Summit in Rancho Palos Verdes, California.
Hero MotoCorp Ltd., India, won the innovation in loyalty marketing award for its HeroGoodLife Utsav campaign. The company created Hero GoodLife Utsav to carry its already strong customer relationships beyond the product, and did so with celebratory kick-off events. During the one-month campaign, sales advanced 28 percent over the previous year. Program membership renewal rose by 30 percent.
Loyalty innovation in other industries award was won by Samsung India Electronics Pvt. Ltd., India, for its Samsung Shikhar channel partner loyalty program. Samsung developed Samsung Shikhar as a partner loyalty program to engage redistribution “stockists”– a smaller but promising channel. It launched with festive events, and the year ended with 50 percent growth in enrolment. The average number of units sold to redistributors grew by as much as 50 percent.
Commenting on the announcement, Kelly Hlavinka, Managing Partner, COLLOQUY said, “The COLLOQUY Loyalty Awards recognize organizations that are pioneering strategies and initiatives to elevate the total customer experience. Today’s winners represent the future of loyalty – an evolution from a product- or channel-focused entity to one that puts the customer at the centre of its purpose.”
COLLOQUY, LoyaltyOne’s global research group, launched the awards in 2010 to salute the most innovative loyalty initiatives in the industry. Members of the loyalty industry – through COLLOQUY’s more than 45,000 subscribers – determined the winning initiatives across 10 industry categories, representing organizations from six countries including the United States. An 11th category recognizes the Master of Enterprise Loyalty – the company that has embraced a corporate-wide, holistic approach to using data to transform the consumer experience and improve both financial and customer performance. To view a printed summary of all the 2012 award winners, visit http://www.colloquy.com/2012-Award-Winners
About COLLOQUY
COLLOQUY, a LoyaltyOne company, is a leading provider of loyalty marketing education, research and publishing (www.colloquy.com). COLLOQUY India was launched February 2 by LoyaltyOne to provide publications, an online resource center, research and education tailored to the demands of the fast-growing customer loyalty market serving India's 1.3 billion consumers. COLLOQUY India can now be accessed at http://www.colloquyindia.com/
About LoyaltyOne:
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty management solutions for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record in the loyalty marketplace stems from its unique combination of pragmatic, hands-on experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program and a working partnership with Latin America's leading coalition program, dotz. LoyaltyOne is an Alliance Data company and the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. After its success across various countries and with its various coalition programs over the years, LoyaltyOne plans to continue its global growth by entering the Indian Market. The first step towards this has been with LoyaltyOne picking a stake in Direxions, a leading loyalty marketing & services agency in India. LoyaltyOne will soon look to launch in India, its own Coalition loyalty program. LoyaltyOne aims to transform the landscape of the Indian loyalty industry by creating value through customer centric marketing, retail analytics, customer lifecycle management, data privacy and usage. For more information, visit loyalty.com/india
Hero MotoCorp Ltd., India, won the innovation in loyalty marketing award for its HeroGoodLife Utsav campaign. The company created Hero GoodLife Utsav to carry its already strong customer relationships beyond the product, and did so with celebratory kick-off events. During the one-month campaign, sales advanced 28 percent over the previous year. Program membership renewal rose by 30 percent.
Loyalty innovation in other industries award was won by Samsung India Electronics Pvt. Ltd., India, for its Samsung Shikhar channel partner loyalty program. Samsung developed Samsung Shikhar as a partner loyalty program to engage redistribution “stockists”– a smaller but promising channel. It launched with festive events, and the year ended with 50 percent growth in enrolment. The average number of units sold to redistributors grew by as much as 50 percent.
Commenting on the announcement, Kelly Hlavinka, Managing Partner, COLLOQUY said, “The COLLOQUY Loyalty Awards recognize organizations that are pioneering strategies and initiatives to elevate the total customer experience. Today’s winners represent the future of loyalty – an evolution from a product- or channel-focused entity to one that puts the customer at the centre of its purpose.”
COLLOQUY, LoyaltyOne’s global research group, launched the awards in 2010 to salute the most innovative loyalty initiatives in the industry. Members of the loyalty industry – through COLLOQUY’s more than 45,000 subscribers – determined the winning initiatives across 10 industry categories, representing organizations from six countries including the United States. An 11th category recognizes the Master of Enterprise Loyalty – the company that has embraced a corporate-wide, holistic approach to using data to transform the consumer experience and improve both financial and customer performance. To view a printed summary of all the 2012 award winners, visit http://www.colloquy.com/2012-Award-Winners
About COLLOQUY
COLLOQUY, a LoyaltyOne company, is a leading provider of loyalty marketing education, research and publishing (www.colloquy.com). COLLOQUY India was launched February 2 by LoyaltyOne to provide publications, an online resource center, research and education tailored to the demands of the fast-growing customer loyalty market serving India's 1.3 billion consumers. COLLOQUY India can now be accessed at http://www.colloquyindia.com/
About LoyaltyOne:
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty management solutions for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record in the loyalty marketplace stems from its unique combination of pragmatic, hands-on experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program and a working partnership with Latin America's leading coalition program, dotz. LoyaltyOne is an Alliance Data company and the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. After its success across various countries and with its various coalition programs over the years, LoyaltyOne plans to continue its global growth by entering the Indian Market. The first step towards this has been with LoyaltyOne picking a stake in Direxions, a leading loyalty marketing & services agency in India. LoyaltyOne will soon look to launch in India, its own Coalition loyalty program. LoyaltyOne aims to transform the landscape of the Indian loyalty industry by creating value through customer centric marketing, retail analytics, customer lifecycle management, data privacy and usage. For more information, visit loyalty.com/india
