The ensembles in the collection are targeted at women with a passion for haute couture. KV Kumar's creations are meticulously crafted and woven using elaborate and intricate weaving techniques by highly skilled artisans. Each saree is a masterpiece, and the production is limited due to the intense workmanship involved. The revered Korvai technique with the borders and pallu having a contrasting color to the body is used extensively in the collection. Designs have been painstakingly created with fine attention to each detail. The result – a vast range of unusual designs in eye-catching color combinations not seen in conventional Kanjeevaram sarees.
The color palette is rich with a mix of pastel and deep shades, ensuring a wide choice to customers. Orange, purple, magenta, mustard, fuchsia pink, off-white, and yellow make an exciting and vibrant range of colours. There is an emphasis on unusual and stark colour contrasts that add to the exclusivity quotient of the sarees. Zari used in the sarees is of the highest standard, ensuring that these sarees remain as heirlooms that can used for generations. Based on the manifold benefits of having these sarees in one's wardrobe, they represent outstanding value for money.
The Ugadi sale will be held in the MG Road store from March 22, 2013 to April 11, 2013. Deepam will be offering upto 40 per cent off on sarees, and readymades.
About Deepam: Founded in 1972, Deepam has come to epitomize the ultimate in silks. With two stores located in MG Road and Jayanagar, the brand caters to fashion conscious customers. Deepam works with the finest designers to showcase their exclusive collections. The brand carries kanjeevaram, embroideries, printed silks, cottons, salwar kameez and sherwanis.
