Breast Cancer can be a very stressful experience for most women as it not only affects them physically but also causes emotional trauma. It is necessary to help women, who have either suffered or are suffering from breast cancer, cope with the stress. The seminar aimed at providing an overall perspective; detection, treatment and emotional help, to breast cancer.
On Saturday afternoon, Inorbit Mall saw a large number of people gathered for the same cause; to empower women and sensitize people towards the issue of breast cancer and the myths around it.
There are several myths associated with breast cancer. Some people believe that older women suffer from breast cancer, whereas some believe that breast feeding reduces the chances of breast cancer. Some people believe that breast cancer does not occur in men whereas others think that taking contraceptives causes cancer. Due to this stigma associated with breast cancer and lack of education most people are unable to detect early signs of the disease and fail to get treated. It is necessary to create awareness as people are not informed about the causes and symptoms of breast cancer. In a bid to address this issue, Dr. P Raghuram, CEO and Director of Ushalakshmi Breast Cancer Foundation highlighted common facts and myths related to breast cancer through presentation and talk. The organization that has been fighting for breast cancer for years now, hoped that with this event more and more people become aware of the issue.
Critically acclaimed and award winning film actor and director Nandita Das, who is also actively involved with issues of women empowerment, was also seen addressing the crowd.
“It is very unfortunate that even urban India fails to understand how to deal with a sensitive issue like breast cancer. We at Ushalakshmi Breast Cancer Foundation aim at holding campaigns and conducting events such as this, to bring people together and spread the message of getting familiar with symptoms, causes, treatment and ways of coping with breast cancer. We hope that larger number of people get involved with us in spreading awareness” Said Dr. P Raghuram, CEO and Director of Ushalakshmi Breast Cancer Foundation at the event.
At the event, Mr. Kishore Bhatija Managing Director and CEO of Inorbit Malls Pvt Ltd said “Inorbit Mall is very happy to provide a platform for a noble cause like this. Breast Cancer is not just a type of cancer, but has several taboos and myths associated with it and so it is necessary to spread awareness about this issue. Inorbit Mall is actively involved with working for social causes and taking up community building initiatives. We are glad that we could bring together people through this event to spread an important message about breast cancer.”
About Ushalakshmi Breast Cancer Foundation : Ushalakshmi Breast Cancer Foundation has been fighting for the cause of breast cancer for years now. They aim to make a significant difference to the lives of people affected by breast cancer through the provision of high quality, innovative and responsive services.
Ushalakshmi Breast Cancer Foundation also campaign for excellence in breast cancer treatment, awareness and care. The foundation has been active through events, activities, seminars and campaigns; all focused on saving lives and empowering women affected with breast cancer. The foundation ropes in celebrities and makes their every campaign engaging and interesting with the objective of sensitizing people.
About Inorbit Malls: Inorbit Malls, a group company of the K. Raheja Corp was initiated with an objective to not just create physical structures but also to influence lifestyles. Inorbit Malls, committed to setting benchmarks in retailing in India, provides an excellent walk through experience for customers. Inorbit Malls combines the knowledge of the Indian Consumer and a changing Indian market scenario in locating, designing, planning and managing retail environments.
Inorbit Malls began their journey by opening their first mall at Malad in Mumbai, to the public in early 2004. Since then Inorbit has repeated its success with world class malls in Vashi, Hyderabad, Pune & Whitefield, Bangalore. The malls have universal class and appeal and seek to provide a one-stop destination for fashion, lifestyle, food, and entertainment leading to an international experience. Inorbit is all set to further the unique experience nationwide by expanding its footprint to Vadodara in 2013.
