Junglee.com, India’s #1 search and comparison site for shoppers, today released its Online Shopping Search Trends Report 2013. The report analyses the key consumer online shopping search trends in 2013 based on customer searches on Junglee.com.
Some of the topline findings of Junglee.com’s Online Shopping Search Trends Report 2013 are:
· The Top 5 most searched categories in 2013 were Mobile phones followed by Apparel, PC & Tablets, Home & Kitchen and Books.
· The Top 5 most-searched mobile phone brands in 2013 were Samsung (28.60%), Micromax (18.61%), Sony (9.99%), Nokia (9.91%), Apple (5.14%). Samsung’s popularity grew steadily throughout the year while other brands saw ups and downs. Searches on Micromax peaked in Q1 2013 when the new Canvas was launched but fell only to show new growth with the Canvas Turbo launch promoted by Hugh Jackman. Nokia lost ground from Q4 2012 to Q2 2013 but recovered strongly with the new Lumia releases (Lumia 520, 720, 625 etc).
· The Top 5 most searched PC & Tablets brands were Lenovo (12.55%), Samsung (12.17%), Micromax (10.13%), ASUS (8.86%), HP (5.91%).
· The Top 5 cities that searched online the most in 2013: Delhi, Mumbai, Bangalore, Hyderabad, Chennai. Traffic from tier-2 cities and mini towns such as Pune, Gurgaon, Noida and Chandigarh also increased by over 120% Year-on-Year.
· Delhiites searched the most for Home Appliances in 2013. Consumers in Kolkata searched the most for Entertainment products (Books, Music, Movies, Video Games), accounting for 62% of searches in this category. However, video games were most searched by consumers in Hyderabad.
· In Chennai and Bangalore consumers searched the most for Mobile phone and Apparel accounting for more than 60% of the overall searches.
· Consumers in Mumbai fancy their shoes; they accounted for 15% of searches in this category.
· Most searched Products by Category in 2013
o Most searched Books - The Oath of the Vayuputras by Amish Tripathi, Inferno by Dan Brown, The Immortals of Meluha by Amish Tripathi. After the nomination for the Booker Prize was announced, the most searched books were The Lowland by Jhumpa Lahiri, We Need New Names by NoViolet Bulawayo & A Tale for Time Being by Ruth Ozeki whereas Luminaries by Eleanor Catton was not amongst the most popular. However, after the prize was announced, Luminaries became number one searched book while other books lost ground.
o Most searched Bollywood Movies – Student of the Year, Barfi!, Aashiqui 2
o Most searched Authors – Amish Tripathi, Dan Brown and Chetan Bhagat
o The most searched Beauty Products in 2013 were Lakme (16.91%), Loreal (7.07%), Maybelline (5.35%), VLCC (3.64% ), Nirus (3.05%).
o The most searched Home Appliances brands were of Samsung (20.36%), LG (13.12%), Videocon (12.43%), Whirlpool (10.07%), IFB (8.49%).
o In the Kitchen Appliances segment, the popular brands that consumers searched for were Philips (13.32%), Kent (10.66%), Eureka Forbes (10.35%), Black & Decker (9.15%), Michley (7.34%).
o The most searched Shoes brands were Puma (15.47%), Nivia (11.13%), Nike (10.36%), Adidas (7.10%), Reebok (5.88%).
o Amongst Toys & Games the most searched brands on Junglee.com were Maisto (9.01%), Funskool (7.66%), Mattel (6.63%), Ben10 (6.23%), Fisher-Price (4.15%).
· Trending on Junglee.com: Sachin Tendulkar’s retirement announcement witnessed 11X growth in searches on him in the run up to his final test match and triggered 15X search on books related to him. The most searched books were – Sachin: A Hundred Hundreds Now by V.Krishnaswamy, Rahul Dravid and Achekar Ramakant, Sachin: Genius Unplugged by Suresh Menon, Dinesh Kumble and Muttiah Muralitharan and Sachin: Cricketer of the Century by Vimal Kumar.
· Bollywood was a major influence in Apparel category in 2013. Consumers searched for Deepika Padukone and Priyanka Chopra branded merchandise more than merchandise related to Kareena Kapoor, Katrina Kaif and Anushka Sharma.
· Consumers in India also searched for global products on Junglee.com. Products such as Google Nexus range of phones and tablets as well as the new PlayStation 4 during Q1, Q2 and Q3 of 2013, were searched for when these products were launched in the US market.
· Pricing played an important role in 2013. Junglee.com witnessed a shift in consumer preference with respect to pricing. As compared to 2012, consumer preferences in Mobiles and Tablets category gravitated towards the higher priced models this year. In tablets as well, a similar trend was witnessed with 77% of tablet demand falling in the +10k segment in 2013 from about 33% in 2012. Consumers have even shown a similar preference in the mobile accessories for higher priced phones.
· However, there has been a reverse consumer behavior in the Watches category. Consumers have shown a preference towards watches in a lower price band in 2013 as compared to 2012. In 2013, there has been a shift in demand from very expensive watches to moderately expensive ones, with the demand for highly priced watches (less than Rs.2,000) falling by more than 100%. Some of the most popular watch brands in 2013 have been Casio, Sony, Fastrack, Titan, Fossil.
· Most Searched Brands 2012 vs. 2013: Consumer Electronics remain the most-searched products. Samsung has retained its position as the number one brand followed by Micromax at number two. Nokia, through its launch of popular mobiles in the Lumia series, has gained back some lost ground and is ranked number 4 now while Apple (ranked at number 5) has lost 2 positions in the charts in 2013, being displaced by Sony, which is ranked at number 3.
Commenting on the report, Mahendra Nerurkar, General Manager, Junglee.com said, “Customers in India are increasingly adapting to online shopping. One in four online shoppers now visits a comparison shopping site before completing a purchase on a seller website. We are not only witnessing an increase in traffic from the Top 6 cities but from mini towns as well. With some of the best deals across hundreds of e-commerce websites listed on Junglee.com, our endeavor is to make it easy for customers to discover these deals in a few quick clicks. For our Sellers, our Online Shopping Search Trends Report 2013 will provide analytics and data to our sellers and help them take business decisions.”
Junglee.com has been ranked as the number one comparison shopping website in India, by comScore. With 30 million listings across 25 categories, from over 1600 online shopping sites and 50,000 nearby stores, Junglee.com remains at the top of the pack, offering a single convenient place where customers can find virtually any product, compare prices across online shopping sites, read product and seller reviews, and find nearby sellers. With over 10 million monthly visits and 3.5 million Facebook fans, Junglee.com is a logical destination for sellers to list on and get discovered by high intent shoppers.
About Junglee.com
Junglee.com is India’s #1 search and comparison site for shoppers; each week millions of shoppers visit Junglee.com to find the best offers online. With over 30 million listings from over 1,600 seller websites and 50,000 offline sellers, Junglee.com is the largest online organized selection of products in India. At one place, customers can find the best offers on leading online e-commerce web sites such as Amazon.in, Jabong, HomeShop18, Indiatimes Shopping, Infibeam and hundreds more. Through Junglee.com, customers can find the best online offers on virtually anything from mobile phones to magnets, fashion goods to furniture, books to baby products; even flowers, groceries and pet supplies. Junglee.com strive to make it easy for customers to find the best offers; with features such as product reviews, seller ratings, and personalized recommendations, Junglee.com help customers make the most informed purchase decision online. Junglee.com is a service provided by Amazon.
Some of the topline findings of Junglee.com’s Online Shopping Search Trends Report 2013 are:
· The Top 5 most searched categories in 2013 were Mobile phones followed by Apparel, PC & Tablets, Home & Kitchen and Books.
· The Top 5 most-searched mobile phone brands in 2013 were Samsung (28.60%), Micromax (18.61%), Sony (9.99%), Nokia (9.91%), Apple (5.14%). Samsung’s popularity grew steadily throughout the year while other brands saw ups and downs. Searches on Micromax peaked in Q1 2013 when the new Canvas was launched but fell only to show new growth with the Canvas Turbo launch promoted by Hugh Jackman. Nokia lost ground from Q4 2012 to Q2 2013 but recovered strongly with the new Lumia releases (Lumia 520, 720, 625 etc).
· The Top 5 most searched PC & Tablets brands were Lenovo (12.55%), Samsung (12.17%), Micromax (10.13%), ASUS (8.86%), HP (5.91%).
· The Top 5 cities that searched online the most in 2013: Delhi, Mumbai, Bangalore, Hyderabad, Chennai. Traffic from tier-2 cities and mini towns such as Pune, Gurgaon, Noida and Chandigarh also increased by over 120% Year-on-Year.
· Delhiites searched the most for Home Appliances in 2013. Consumers in Kolkata searched the most for Entertainment products (Books, Music, Movies, Video Games), accounting for 62% of searches in this category. However, video games were most searched by consumers in Hyderabad.
· In Chennai and Bangalore consumers searched the most for Mobile phone and Apparel accounting for more than 60% of the overall searches.
· Consumers in Mumbai fancy their shoes; they accounted for 15% of searches in this category.
· Most searched Products by Category in 2013
o Most searched Books - The Oath of the Vayuputras by Amish Tripathi, Inferno by Dan Brown, The Immortals of Meluha by Amish Tripathi. After the nomination for the Booker Prize was announced, the most searched books were The Lowland by Jhumpa Lahiri, We Need New Names by NoViolet Bulawayo & A Tale for Time Being by Ruth Ozeki whereas Luminaries by Eleanor Catton was not amongst the most popular. However, after the prize was announced, Luminaries became number one searched book while other books lost ground.
o Most searched Bollywood Movies – Student of the Year, Barfi!, Aashiqui 2
o Most searched Authors – Amish Tripathi, Dan Brown and Chetan Bhagat
o The most searched Beauty Products in 2013 were Lakme (16.91%), Loreal (7.07%), Maybelline (5.35%), VLCC (3.64% ), Nirus (3.05%).
o The most searched Home Appliances brands were of Samsung (20.36%), LG (13.12%), Videocon (12.43%), Whirlpool (10.07%), IFB (8.49%).
o In the Kitchen Appliances segment, the popular brands that consumers searched for were Philips (13.32%), Kent (10.66%), Eureka Forbes (10.35%), Black & Decker (9.15%), Michley (7.34%).
o The most searched Shoes brands were Puma (15.47%), Nivia (11.13%), Nike (10.36%), Adidas (7.10%), Reebok (5.88%).
o Amongst Toys & Games the most searched brands on Junglee.com were Maisto (9.01%), Funskool (7.66%), Mattel (6.63%), Ben10 (6.23%), Fisher-Price (4.15%).
· Trending on Junglee.com: Sachin Tendulkar’s retirement announcement witnessed 11X growth in searches on him in the run up to his final test match and triggered 15X search on books related to him. The most searched books were – Sachin: A Hundred Hundreds Now by V.Krishnaswamy, Rahul Dravid and Achekar Ramakant, Sachin: Genius Unplugged by Suresh Menon, Dinesh Kumble and Muttiah Muralitharan and Sachin: Cricketer of the Century by Vimal Kumar.
· Bollywood was a major influence in Apparel category in 2013. Consumers searched for Deepika Padukone and Priyanka Chopra branded merchandise more than merchandise related to Kareena Kapoor, Katrina Kaif and Anushka Sharma.
· Consumers in India also searched for global products on Junglee.com. Products such as Google Nexus range of phones and tablets as well as the new PlayStation 4 during Q1, Q2 and Q3 of 2013, were searched for when these products were launched in the US market.
· Pricing played an important role in 2013. Junglee.com witnessed a shift in consumer preference with respect to pricing. As compared to 2012, consumer preferences in Mobiles and Tablets category gravitated towards the higher priced models this year. In tablets as well, a similar trend was witnessed with 77% of tablet demand falling in the +10k segment in 2013 from about 33% in 2012. Consumers have even shown a similar preference in the mobile accessories for higher priced phones.
· However, there has been a reverse consumer behavior in the Watches category. Consumers have shown a preference towards watches in a lower price band in 2013 as compared to 2012. In 2013, there has been a shift in demand from very expensive watches to moderately expensive ones, with the demand for highly priced watches (less than Rs.2,000) falling by more than 100%. Some of the most popular watch brands in 2013 have been Casio, Sony, Fastrack, Titan, Fossil.
· Most Searched Brands 2012 vs. 2013: Consumer Electronics remain the most-searched products. Samsung has retained its position as the number one brand followed by Micromax at number two. Nokia, through its launch of popular mobiles in the Lumia series, has gained back some lost ground and is ranked number 4 now while Apple (ranked at number 5) has lost 2 positions in the charts in 2013, being displaced by Sony, which is ranked at number 3.
Commenting on the report, Mahendra Nerurkar, General Manager, Junglee.com said, “Customers in India are increasingly adapting to online shopping. One in four online shoppers now visits a comparison shopping site before completing a purchase on a seller website. We are not only witnessing an increase in traffic from the Top 6 cities but from mini towns as well. With some of the best deals across hundreds of e-commerce websites listed on Junglee.com, our endeavor is to make it easy for customers to discover these deals in a few quick clicks. For our Sellers, our Online Shopping Search Trends Report 2013 will provide analytics and data to our sellers and help them take business decisions.”
Junglee.com has been ranked as the number one comparison shopping website in India, by comScore. With 30 million listings across 25 categories, from over 1600 online shopping sites and 50,000 nearby stores, Junglee.com remains at the top of the pack, offering a single convenient place where customers can find virtually any product, compare prices across online shopping sites, read product and seller reviews, and find nearby sellers. With over 10 million monthly visits and 3.5 million Facebook fans, Junglee.com is a logical destination for sellers to list on and get discovered by high intent shoppers.
About Junglee.com
Junglee.com is India’s #1 search and comparison site for shoppers; each week millions of shoppers visit Junglee.com to find the best offers online. With over 30 million listings from over 1,600 seller websites and 50,000 offline sellers, Junglee.com is the largest online organized selection of products in India. At one place, customers can find the best offers on leading online e-commerce web sites such as Amazon.in, Jabong, HomeShop18, Indiatimes Shopping, Infibeam and hundreds more. Through Junglee.com, customers can find the best online offers on virtually anything from mobile phones to magnets, fashion goods to furniture, books to baby products; even flowers, groceries and pet supplies. Junglee.com strive to make it easy for customers to find the best offers; with features such as product reviews, seller ratings, and personalized recommendations, Junglee.com help customers make the most informed purchase decision online. Junglee.com is a service provided by Amazon.
