Tuesday, July 29, 2014

The new Smartphone Network ad campaign by #Airtel

The new Smartphone Network ad campaign by #Airtel
Bharti Airtel has launched its ‘The Smartphone Network’ (TSN) advertising campaign.The campaign introduces a fresh design element as part of Airtel’s brand identity which has been created by Wolf Ollins, a leading global brand design and consultancy firm, and reinforces Text Box: Airtel’s new design element.‘The Smartphone Network’ campaign by Airtel drives this very message in a manner that is intrinsic with our brand positioning”, said Mohit Beotra, Chief Brand Officer – Bharti Airtel (India).Commenting on the new design, Zia Patel, Director – India, Wolf Ollins said, “Around the world,telcos have evolved rapidly to the smartphone revolution – and India too is now a market that is all about smartphones and data explosion on handheld devices. Airtel is one of India’s most loved brands and has been a clear leader in recognizing as well as driving this very potential of data in the country. The new design element in Airtel’s branding signals the aspirational data shift and depicts a refreshed approach to engage its customers”.

The Theme: Relationships often get strained due to professional demands. At such times, smartphones transcend their role of being a mere communicating device, and play cupid. Watch one such sweet story brought to life by airtel, the network made for smartphones.