Bharti Airtel has launched its ‘The Smartphone Network’ (TSN) advertising campaign.The campaign introduces a fresh design element as part of Airtel’s brand identity which has been created by Wolf Ollins, a leading global brand design and consultancy firm, and reinforces Text Box: Airtel’s new design element.‘The Smartphone Network’ campaign by Airtel drives this very message in a manner that is intrinsic with our brand positioning”, said Mohit Beotra, Chief Brand Officer – Bharti Airtel (India).Commenting on the new design, Zia Patel, Director – India, Wolf Ollins said, “Around the world,telcos have evolved rapidly to the smartphone revolution – and India too is now a market that is all about smartphones and data explosion on handheld devices. Airtel is one of India’s most loved brands and has been a clear leader in recognizing as well as driving this very potential of data in the country. The new design element in Airtel’s branding signals the aspirational data shift and depicts a refreshed approach to engage its customers”.
The Theme: Relationships often get strained due to professional demands. At such times, smartphones transcend their role of being a mere communicating device, and play cupid. Watch one such sweet story brought to life by airtel, the network made for smartphones.
The Theme: Relationships often get strained due to professional demands. At such times, smartphones transcend their role of being a mere communicating device, and play cupid. Watch one such sweet story brought to life by airtel, the network made for smartphones.
Ready to accept your wife as your boss too? Kudos to this attempt! (watch video)
http://t.co/IwRURdmSUs @airtelindia pic.twitter.com/eNgZbXNCl8
— India TV (@indiatvnews) July 30, 2014