Thursday, August 21, 2014

Internet can unlock Rs. 20,000 crores for telcos in next 3 yrs:Study

A joint study conducted by Google and A.T. Kearney to identify Indian online market opportunities, revealed that Telcos can generate additional cumulative revenues of $8 billion and EBITDA of $ 2.9 billion over the next three years.
With over 155 million mobile Internet users today in the country, India will see a major mobile explosion, as the Internet user base will more than double to 480 million by 2017. It is estimated that in next three years, smartphone penetration will grow six times to reach 385 million people and the number of users who transact online will grow to 160 million.  The study outlines that data consumption on mobile phones will triple, and consumers will be buying five times as much content.
Online recharges for prepaid mobile, Media Content and services, Mobile business apps for SMEs and M-payments could be four top-priority areas that could unlock billions of dollars of cumulative value for telcos.
As per our market research, 73 percent of mobile data consumers would be willing to spend more time online if more entertainment content were available in an engaging format. Similarly, 70 percent of Internet users have not yet tried online recharges but are willing to try because of the inconvenience they face with traditional channels,said Rajan Anandan, VP and Managing Director of sales and operations, Google India.