Tuesday, December 20, 2016

MHIPL adopts new logo for its flagship brand @MahaCement

Hyderabad based cement major My Home Industries Pvt Ltd. (MHIPL) has  changed the logo of its flagship brand Maha Cement.Keeping in view the next trajectory of growth and also become national leader in cement, MHIPL has announced its new strategy of consolidating all its existing product brands under this new singular MAHA cement identity.  The new visual identity will present a renewed look of MAHA man which is aimed at increasing relationship among key stakeholders.  With the new tagline “Build it strong”   MAHA cement admirably captures premium nature of the brand and the celebrations of inner strength.

"As we unveil the new brand identity today, we are confident that this measure will create a significant impact on the business and support our aggressive expansion plans in terms of new markets, premium positioning and production capacity,” said S .Samba Siva Rao – Executive Director – My Home Industries Pvt Ltd.

MHIPL is a 50:50 joint venture with CRH Plc, Ireland.The company’s total capacity as on date has been at 8.4 Million Tonnes with factories located at Nalgonda district, Telangana, Kurnool and Vizag districts in Andhra Pradesh. With the commissioning of our new plant by January 2017 at Tuticorin, Tamilnadu, the total capacity will become 10 million Tonnes per annum.